Undeleting our facebook page is a huge step forward for hemp companies

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Facebook shut down numerous CBD brand pages in December, claiming they were selling prescription drugs instead of natural supplements made from legal hemp. Facebook’s closure of CBD businesses affected nearly three dozen hemp-derived CBD pages overseas, both in the United States and in the United Kingdom.

FACEBOOK CLOSES CBD PAGES DURING HOLIDAY SEASON

As mentioned, this incident happened just before the holiday season. There are CBD companies that sell most of their products online. Social media plays a key role in online marketing. Shutting down CBD’s Facebook pages at such a vital time could severely impact sales.

Small businesses of all kinds rely on social media to develop brand awareness and attract customers to their storefronts, whether physical or virtual. Customers look to social media profiles for links to websites, hours of operation, directions, contact information, sales and events.

Facebook has become such an integral part of our society that in some cultures it has become “the internet” . It is therefore absurd to think that having your page “shadow banned” or disappearing altogether, even for a short period of time, does no measurable harm.

According to Facebook’s Community Standards for what can and cannot be posted on the platform, the company states that it “prohibits individuals, manufacturers, and retailers from attempting to buy, sell, or trade non-medical drugs, pharmaceutical products, and marijuana.”

The company’s private page policies also state that company pages “should not promote the sale of prescription drugs.” Pharmaceutical companies are allowed to set up pages on Facebook, but they must first get permission from the social media company.

Facebook has said it does not believe the hemp or CBD companies violated any of these terms, but did not elaborate on why its team removed those pages in the first place. Last week, Kentucky Agriculture Commissioner Ryan Quarless even wrote a letter to Facebook founder and CEO Mark Zuckerberg on behalf of the CBD companies whose pages were removed in his state.

Several CBD companies told Vox that they do not believe Facebook accidentally deleted their pages.

While the newly enacted farm bill legalizes hemp and CBD, the status of the non-psychoactive cannabinoid is unclear at best. Following the passage of the bill, the FDA issued a statement saying that its view has not changed and that all CBD companies must seek FDA approval. The association also sent warning letters to several CBD companies last month, asking them to submit paperwork to the FDA.

Our hope is that when the laws change, the stigma will change.<1

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